CH-CH-CH-CH-CHANGES. It comes in a variety of flavors. And many of us are scared to take the plunge and make changes, even if they lead to a better life (I personally am on day three of procrastination about getting myself to the gym).
But once again, we are here to tell you that change is a harbinger of possibilities. And it requires that we not only convince others that change is “good,” but that we debunk the assumption that what’s been around longer, works and looks better.
Today we will dive into two game-changers that have had exceptional effects on how we live today.
Ah, the decades-old sales funnel. From sales meetings to the nauseating amount of infographics and PowerPoint presentations, the funnel has etched its name into the history of the marketing manifesto. However, it’s time to put the rigid, old sales funnel to bed.
Today’s fragmented consumer journey is anything but linear or “funnel-like”. Marketers need to have a complete customer view and fully-baked omni-channel strategies that account for consumers researching and buying across a wide variety of devices and mediums. Luckily, with AI and predictive analytics, marketers no longer have to approximate who their perfect audience is or how to best reach them. AI kicks the “siloed channel” targeting to the curb as it can analyze ongoing patterns across consumers’ engagement preferences and rout them down the path to purchase based on those preferences.
I remember cassette tapes fondly: dad’s station wagon dashboard was covered with them. But nostalgia aside, as a format for recorded sound, cassette tapes are pretty terrible. It’s a roll of tape. In a box. It’s essentially an office supply. Each time you play one, it degrades (and literally melts if left on a dashboard in the summer sun).
Today, Spotify and Apple Music have over 30 million songs to put at your disposal! With streaming capabilities, I don’t have to save tracks to my devices (or clutter the passenger seat floorboard with CD binders like I had throughout my high school years). I can jam out to whatever artist I want, at the drop of a hat.
The only downside to having a plethora of tunes at our fingertips? My mom shouting “Alexa, play Lionel Richie!” over fifteen times in one day. It’s time for a change, mom.
Bottom line: Fear of change is a feeling you can change:)
Want to see more examples that illustrate just how far we’ve come? Check out our previous Change is Good post and stay tuned as we continue to alleviate any trepidation around AI and automation.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.