You’ve heard it before. Maybe you used it to help a colleague through a life transition, comfort someone through a breakup, or maybe you saw it pasted on an inspirational poster (insert eyeroll emoji) right next to “Live, Laugh, Love.”
Change is good.
Yes, the word “change” may make people uneasy and wary of the deep, dark unknown. But isn’t change really about growth? We change things in our lives all the time in hopes of becoming a better person. And it’s okay. From the metamorphosis of the caterpillar to the butterfly, growing and changing is integral to positive development.
Advancements in automation are forever changing marketing and advertising technology for the better (remember the days of faxing an insertion order?). Now we have electronic invoicing, automated audience creation, and programmatic buying.
Let’s look at two examples of how automation is changing things for the better:
From boring ads to customized experiences, AI is changing advertising in a big way. Ads are catered to customer needs – from products featured, to price points and geo-targeting – making it easier than for customers to research and buy, especially during the busy holiday season.
At Magnetic, our AI platform powers every ad we serve. It mines various signals – like consumer attributes, online activity, and contextual indicators – and combines them with predictive algorithms to match people with the products they love and want. Our machine learning and AI takes ads from drab to fab.
We would hate for anyone to get coal in their stocking this holiday season.
AI is helping businesses grow by automating key customer support activities. Consumers want immediate responses to problems or questions, and chatbots can make that happen.
And chatbots don’t stop at addressing simple customer inquiries. The AI boom has empowered programmers to create highly personal chatbots that can understand a customer’s needs. They can help customers navigate through exchanges and returns, work to correct an invoice, or provide real-time account balances and details. In the banking industry, Workfusion’s chatbots can recognize human emotions such as anger, confusion, fear and joy – and if the chatbot detects that the customer is angry, upset or frustrated, it will seamlessly transfer the interaction to a human to take over and finish assisting the customer.
Your mantra for 2018: Change is good. As we usher in a new year, change brings new opportunities that we can (and should) be excited about.
Want to learn more about how AI is making things significantly better? Check out our previous Change is Good post and stay tuned as we continue to illustrate just how far we’ve come!
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.