2017 was weird. There were male rompers, potbelly fanny packs, and the soon-to-be death of AIM (RIP yellow running man). But the year also held some great news: Wonder Woman was hailed as a new role model for girls, Australia legalized love, and the moon eclipsed the sun while we all looked up together. Things are growing and moving and changing with no intent of stopping.
With automation making waves across a multitude of industries, change is making life simpler for humans. And as the year comes to a close, we would like to raise a glass to the change that we deem “good”.
What’s wrong with the way people are executing campaigns today? Campaign set-up and management is extremely time invasive and there is limited insight into the true cost of media and performance detail. Furthermore, general purpose DSPs have difficulty meeting performance expectations and require substantial time and platform expertise to optimize campaigns.
Enter Magnetic Force. With a streamlined campaign launch workflow, this AI-powered media buying platform provides simplicity and full transparency. Magnetic Force offers the most complete automation in the market today, because while others focus on automating key elements of campaign execution, Force fully automates execution from start to finish.
The customer shopping experience is rapidly changing. If you’ve camped outside a mall recently, you might notice a vast majority of the shoppers leave empty handed. Brands are learning they can achieve more scale with less brick-and-mortar dominance:
With Amazon Prime Now’s two-hour delivery, customers can stock up on groceries, daily essentials, gifts, and more in just 120 minutes. Why brave the mall aneurism if you simply don’t have to? Even better, customers can price compare items they see in-store with the competitive prices and coupons available on retailer sites.
On days when I refuse to leave the house (no thank you LA traffic), food delivery services like Postmates promise food delivery from local restaurants in under 1 hour.
On days when I do want to flex my chef muscle, meal prep delivery services like Blue Apron and Hello Fresh make cooking a breeze, with pre-portioned groceries so I can cook a restaurant-worthy meal in under 1 hour. Change has never looked (and tasted) this good.
Your mantra for 2018: Don’t fight the change. Embrace it.
Want to learn more about how AI has already paved the way for a brighter and easier future? Check out our previous Change is Good post and stay tuned as we continue to illustrate just how far we’ve come!
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.