Magnetic’s Data Magnified Roadshow Series is back!
The roadshow, built for marketers (brands and agencies), focuses on the evolution of data and its impact on marketing strategies and technology. So far, this year’s partners and participating companies include Placed, MessageGears, Selligent, and OMD, with more to be announced in the coming weeks.
As for the topic, we are taking on MadTech.
Advancements in data and technology, and rise of platforms, have shown us the value of bringing prospecting, customer retention and reactivation together through unified strategies. In theory, this should lead to more efficient and effective methods for reaching desired audiences and turning data into actionable insights. But has it? Has all this MadTech created WarTech where roles are being reversed, and platforms are disrupting the advertising norms?
When it comes to communicating with a customer or prospect, platforms are all the rage. And these technologies are forcing marketers within brands and agencies to re-think their roles. The days of pure-play media and pure-play marketing are disappearing, and the road to success relies heavily on creating a more holistic view of people and your marketing strategies. Today’s MadTech world is forcing companies to prioritize data, integrate new platforms, and break free from traditional marketing silos.
Check out where we are headed:
6:30pm: Welcome cocktails & hors d’oeuvres in the Stagg Court
7:30pm: Presentations & discussions with marketers and industry experts
8:45pm: After party in the Game Room with food and cocktails
For further details regarding our agenda, speakers, and RSVP requests, check out our site: www.datamagnified.com
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.