This week, the Data Magnified roadshow shipped it up to Boston for an evening of inspiring content, culinary delights and some lively roof deck mingling atop the Revere Hotel. This was the LAST Data Magnified event of the season and we couldn’t have asked for better weather, or better people to spend it with! Speakers from PlaceIQ, DoubleVerify, MullenLowe Mediahub and Almighty lit up the stage with engaging discussions that focused on the merge of adtech and martech, the rise of a digital transformation as well as the influx of data and its impact on attribution.
If you missed the event, be sure to watch our featured sizzle reel, and read our key takeaways below!
The Ultimate Collision: Marketing Tech & AdTech
Panelists from PlaceIQ, DoubleVerify and MullenLowe Mediahub joined Magnetic CEO, James Green, to discuss how the once disjointed worlds of adtech and martech have now collided, and how it’s having an affect on our industry. Speakers explored the balance between being creepy and personal and highlighted the rules of engagement with consumers that build loyalty. Watch the full panel here:
Living Through a Digital Transformation
Rob Griffin, CIO of Almighty, made it very clear, we are in the age of a digital transformation. Today’s average consumer interacts with brands through different devices and channels – websites, mobile apps, email campaigns, social media… the list goes on. It’s essential to provide your customers with the best possible online experiences. With consumer demand for a personalized experience being higher than ever, it’s critical for brands to focus on experience optimization. Rob’s key takeaway? Consumers want augmented experiences, and we need to provide them in order to be successful.
Magnetic would like to thank all of our amazing sponsors, speakers and attendees who helped make our Data Magnified roadshow series a huge success this year. We couldn’t have done it without you! If you’re interested in learning more about anything featured in our series, or about our solutions, contact Magnetic today!
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.