Last week Magnetic hit California to escape from the clouds and wind in the northeast! Marketers from all over Los Angeles gathered together at the SLS Hotel for an afternoon of insightful leadership, lively discussions, signature cocktails, and delicious appetizers. Featured speakers from Facebook, Dollar Shave Club, Tapad, Bronto (and more) led engaging discussions around big data, the shift in Martech and Adtech and the growth of eCommerce.
If you missed the event, be sure watch the featured sizzle reel, and read our key takeaways below!
The Ultimate Collision: Marketing Tech & AdTech
Driving Growth in eCommerce
Frank Lee, Industry Lead, eCommerce & Global Marketing Solutions of Facebook and Brian Kim, VP, Media & Acquisition of Dollar Shave Club sat down for an engaging fireside chat to explore bigger and better data in the world of ecommerce. Speakers highlighted the importance of personalization to create a deeper level of customer engagement and discussed how to leverage data about how customers interact with brands to create meaningful and engaging impressions that resonate. Speakers stressed the need to look beyond data to understand what matters most; people.
Contact Magnetic today to learn more about our ads, email and site solutions built for people, not just data, and check out our Data Magnified website to learn about our next stop in our Data Magnified roadshow series!
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.