Students aren’t the only ones who go “back-to-school.” Each year, 3.6 million K-12 teachers1 kick-off a new school year with their students.
But teachers are often overlooked as a viable BTS target audience. Why? Although it’s well known that teachers spend graciously on supplies for their students and classrooms, little consideration is given to how much teachers need to spend on school-related purchases for themselves.
Marketers beware; overlooking teachers is akin to foregoing a multi-billion dollar revenue opportunity. Here’s why:
Starting to rethink your BTS strategy? Good. Adding a teacher segment to your plan is key if you’re shooting for an A+ school season.
Next step: get it done. Check out our School Season eBook, “Don’t Get Schooled: Study These Strategies for Back-to-School Success” to learn more about your new teacher audience and how to best reach them.
1 NCES; Digest of Education Statistics, Public & Private Elementary and Secondary Teachers; Feb 2016 2 US Census; School Enrollment per National Current Population Survey; Oct 2015 3 Time Money; Here’s How Much Your Kid’s Teacher Is Shelling Out for School Supplies; Aug 2016 4 Magnetic; Proprietary Teacher Survey; March 2016 5 Magnetic; Proprietary Shopper Data; Jan-Dec 2016 * Count of teachers (US Census) x $500 avg. spend (Time Money) ^ Count of teachers (US Census) x low/high end of spending ranges; $999 deemed high-end of >$500 category (Teacher Survey)
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.