Ladies and gentlemen, welcome to the stage: artificial intelligence.
(slow, hesitant clap)
If you’re like most marketers, the term “AI” may give you an unsettling feeling. So much promise, so much buzz, but also so much uncertainty about what it really means for marketing today and now.
After all, this isn’t your grandma’s AI. Artificial intelligence has come a long way; and it’s staking its claim on marketing performance by empowering marketers sort, sift, and act upon the “big data” we’ve coveted for the past decade. Whether in media agency break rooms, on conference calls, or at martech conferences – AI is the new shiny object guiding (or misguiding) marketers into opportunistic discussions around data science, machine learning, and the future of marketing.
Are you equipped to hold your own during a chat about predictive analytics and AI’s impact on look-a-like modeling? How about deep learning or bid optimization AIs? Do you know what any of these things can mean for your brand or bottom line? (like… really know?)
Confidence levels aren’t the best right now, and that’s understandable. The problem with most of the AI-related marketing resources, articles, etc., is that they’re informed or written by the people that understand it best – the data scientists, the AI gurus… basically the people that most marketers tend to smile and nod at, then viciously dash off to their desks to google keywords from the discussion.
Don’t fret. We’re here to help.
Magnetic’s “Explaining AI” series will dive into topics surrounding man, machine and marketing to dissect and clarify the growing glossary of AI terms, and what they mean for the modern marketer (you!).
But most importantly, we’ll do it all in an easily-digestible way (i.e. our test audience may include elderly parents and those with the attention span of a gnat).
We have a variety of topics queued up, and the experts on hand to whip up meaningful and insightful posts to help you navigate the crazy world of marketing AI.
Ready to get started? Check out our first post: “Explaining AI: AI vs. Predictive Analytics”.
Need a more immediate impact? Get up to speed quickly by setting up a chat with our team of experts to determine how Magnetic’s AI platform can drive results for your business today.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.