“PIXEL.” Advertisers hate to hear it, and advertising partners hate to raise it. But as we explained a few months ago, pixeling – when done right – is a friend, not a foe.
Magnetic’s clients have no reason to fear the big bad pixel, and due to recent developments, even the most skeptical can breathe a sigh of relief.
As our VP of Tech Ops, James Marcus, so aptly put it: “The internet works like a highway. There may be a ton of traffic in your path to a certain data center. You want to find the best way to re-route to get there faster.”
NS1 helps Magnetic do this because it sees – in real-time – where latency occurs, figures out the best way to circumvent it, and routes users accordingly. Kinda like the Google Maps of internet traffic.
Now, the Magnetic AI Platform automates traffic routing to the best of three clouds – i.e. the one that delivers the fastest load time.
The result? Super-speedy pixel load times and top-notch user (and thus advertiser) experiences.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.