Magnetic is kicking off Summer right by announcing the official release of Magnetic Live Audiences.
Today, PRWeb announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences (MLA), media buyers can tap into the power of AI in an entirely new way, without having to switch buying platforms or change workflows.
Magnetic Live Audiences gives advertisers custom campaign audiences that are continuously refreshed based on new data, campaign performance, and machine learning. Magnetic’s AI Platform creates customized campaign segments by using predictive algorithms and over 350 million live consumer profiles, each comprised of Magnetic’s proprietary search and shopper data, several 3rd party data sources, and the advertisers’ 1st party data. Magnetic Live Audiences then leverages AI to auto-optimize audiences throughout the lifespan of the campaign, delivering vastly improved performance and consumer experience over standard, static segments.
Magnetic Live Audiences is easy for any media buyer to use. MLA integrates seamlessly with any DSP, allowing buyers to target Live Audience segments anytime, on any media type or format, and track in-flight performance alongside their other programmatic buys. Magnetic’s clients also benefit from AI-powered fraud protection that proactively identifies and mitigates malicious activity and deceptive ad practices early in the campaign process, prior to standard pre-bid practices.
Martech Today announced Magnetic Live Audiences to the industry at large this afternoon, citing an exclusive interview with Magnetic CMO Alex Kelleher and Magnetic CEO Corey Ferengul.
“[These segments] are highly customized,” Kelleher said. “They are created for one specific client at a time. And they are created in real time. We maintain and refresh our segments to the minute, pretty much.”
“With Magnetic Live Audiences, we bring the power of machine learning and AI automation to audience creation and optimization,” said Ferengul.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.