New year, new Magnetic! Today, multiple outlets have announced two very big changes at Magnetic.
PRWeb announced the launch of the first fully-automated and transparent media buying platform: Magnetic Force. Force simplifies campaign management by completely automating execution from start to finish, and provides media buyers with unprecedented transparency into all buy details and AI-decisioning.
Powered by the Magnetic AI Platform, Force can understand and take action on the 320 million live consumer profiles that Magnetic has built and maintained over the past decade. Each individual profile contains extensive consumer attributes, activities, and consumer interactions that Force uses to automatically generate campaign-specific audiences that perform highly at campaign launch, and become increasingly profitable as machine learning evolves them throughout the campaign flight.
Because Magnetic Force can accomplish so much with so little manual intervention, media buyers will benefit from significant time savings. Campaign set-up in Force involves just 5 quick steps, allowing media buyers to set their campaigns live in minutes while reducing overall time spent on campaign management by at least 50%.
Bottom line? Media buyers, get excited to save time and boost programmatic campaign performance by 2-10x.
In addition to the announcement of Magnetic Force, Ad Exchanger formally introduced Magnetic’s new CEO: Corey Ferengul. Corey has been a pioneer in the ad tech space and previously worked as CEO under New York-based adtech company Undertone.
Corey is stewarding Magnetic’s new go-to-market strategy, focusing Magnetic on delivering value through AI-powered programmatic media fueled by our robust, live consumer profiles.
“Marketers have too much data and it’s too complicated for humans to consume,” Ferengul said. Advertisers have spent years grabbing up audience segments and cookie lists and are now looking to reduce the number of items on their digital media plans. Advertisers today are looking for scaled data sets that can generate audiences on the fly, efficiently and effectively.
“It’s time for the company to evolve and grow beyond its retargeting roots,” said Ferengul. “And we are thrilled to see what the new year brings.”
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.