The holiday season puts enormous year-end pressure on retailers to exceed performance and sales expectations – a challenge which is even more pertinent for retailers who rely on both their online and in-store businesses to drive sales. Connecting the dots between digital campaigns and in-store sales can be daunting – unless you have the right tools, that is.
Magnetic partners with Placed to connect ad exposure to offline consumer behavior, and quantify the impact of digital ads on in-store visits. This helps our clients better understand and measure the true reach and impact of their online campaigns.
A leading apparel and home goods retailer wanted to appeal to budget-conscious moms as they shopped for the holiday season. The brand needed a media solution that could grow ROI by identifying and engaging its in-market audience and driving them online and in-store to buy. Magnetic delivered. Here’s how:
How did it go? Far better than the client expected. The campaign delivered an 11.3% lift in in-store visitation, and a 12.5x ROAS.
Keen to learn more? Check out the full case study & results here!
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.