This spring, Magnetic is kicking off the Data Magnified series, a roadshow built for marketers (brands and agencies) that focuses on the evolution of data and its impact on marketing strategies and technology. So far, this year’s partners and participating companies include Ipsos, Avis, Jimmy Jazz, Google, PlaceIQ, Tapad, Facebook and DoubleVerify, and more!
Data is infiltrating media and marketing, and revealing new ways to relate to people. Every click, search, follow and purchase reveals more about an individual’s story. But with this influx of data, are we really improving how we connect with people? Or, are we falling short and failing to meet the new level of customer’s expectations? The days of mass-communications and cookie-cutter segments are over. The next wave of marketing technology is forcing companies to prioritize data, and use it to enhance communications with their customers and prospects. With the technology available today, every message should reach people, not targets, and cater to the individual when and where it matters.
Join us in a city near you for cocktails, food, and engaging discussions all about data!
New York City
March 2, 2016
March 8, 2016
The Wit Hotel & ROOF Lounge
April 5, 2016
111 Minna Gallery
April 7, 2016
SLS Beverly Hills
For further details regarding our agenda, speakers, and RSVP requests, check out our site: www.datamagnified.com
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.