Magnetic’s search data revealed some interesting insights around the last year’s Black Friday sales. In the week leading up to the actual deal-day, search volume for coupon and discount terms was 1.5x the monthly average on November 22, the Sunday before Black Friday. And correlating to the spike in searches around deals is the in-view rates for retargeted ads, which resulted in a 72% in-view rate of the following day, Monday, November 23rd.
In a recent case study, we examined the performance for an apparel retailer’s holiday campaign. The goal was to raise awareness across holiday shoppers for their Black Friday and Cyber Monday sales and drive both in-store and online traffic.
Ads were served across devices – desktop, mobile and tablet – to reach people wherever they choose to engage. Additionally, Magnetic’s proprietary keyword optimization tool continuously refine search keywords and categories to drive efficient cost per landing page.
See additional campaign results and insights here:
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.