Elon Musk recently commented on the futurology site Edge.org: “The pace of progress in artificial intelligence (I’m not referring to narrow AI) is incredibly fast. Unless you have direct exposure to groups like Deepmind, you have no idea how fast—it is growing at a pace close to exponential.”
Artificial Intelligence (AI) is real and it’s here to stay. Every industry should be focused on how AI best applies and position their company to leverage its capabilities while taking advantage of associated technologies (such as machine learning).
At Magnetic, we decided nearly two years ago to make AI a focus of our digital advertising solutions and began investing. Why? Currently, in the digital advertising space, there is more data than humans can absorb. There is no way a person can make a decision by considering the hundreds of thousands of pieces of data available to them. A computer needs to lead that decisioning.
The reality is that AI isn’t new to the ad space. The biggest players, such as Facebook and Google, are all data players that happen to use some of their data for advertising. Each large player has a major investment in AI and machine learning. Without that technology, they would not be as successful.
We felt there was a missing element to the other AI offerings in the digital advertising space: an audience focus. Much of the current technology is focused on optimizing programmatic bidding to determine how much to bid for a given impression. However, we feel that it starts earlier, during the audience characterization stage. We have built the Magnetic AI Platform (MAP) to use AI to generate a custom audience for every advertiser campaign we execute. Machine learning then improves that audience throughout the life span of the campaign. Based on the continuously updated, highly qualified audience, we can then put effort into the decisioning associated with bid optimization – resulting in a more complete approach that ensures the best campaign results for the optimal media spend.
The results? We see dramatically improved performance. Our AI-optimized campaigns are delivering 2-10x better performance vs. standard programmatic campaigns. As an added benefit, our AI’s aptitude alleviates hands-on campaign management so that we can focus on other critical business drivers.
Magnetic offers access to the MAP through Magnetic Force (our self-serve media buying platform), Magnetic Live Audiences (bringing our AI-powered audiences to 3rd party DSPs), and Managed Service. We’re not focused on delivering a specific product offering; we’re focused on getting our customers results.
Welcome to the new Magnetic – an AI-powered digital advertising provider, focused on delivering the best campaign results.
Contact us to learn more about Magnetic’s AI-powered solution suite so you can be on the way to making your campaigns smarter, faster, and more effective than ever before.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.