Marketing Land has released their round-up of the most popular Digital Advertising articles of 2016, and Magnetic’s CEO James Green has made the list!
Named #1 Spot for Marketing Land’s Most Popular Articles
The year’s most popular Display Advertising column is a story whose end hasn’t yet been written. As we go into 2017, it remains to be seen whether Verizon’s planned purchase of Yahoo will actually go forward despite two big hacking admissions from the internet company. According to page views and social shares, James’ August column, How Verizon’s Yahoo Buy Will Reshape the Digital Ad Marketplace, was the #1 Digital Advertising article of 2016!
The column focused on the activity in MarTech and AdTech industries where companies come together to combine technologies in hopes of offering greater scale and reach to marketers. These acquisitions and mergers generally follow a common theme – bigger and better data sets, more channels and deeper views of customers.
James digs into the competition power of Verizon vs. other advertising giants and assesses the current (and future) landscape of the digital ad marketplace.[Read more over at our blog recap]
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.