More than ever, marketers are understanding the importance of quantifying the impact of omnichannel ads on in-store visits. It’s a table stakes requirement to fully measure campaign efficacy.
With the biggest retail season lurking right around the corner, in-store attribution is top of mind for most (if not all) retail marketers. If that’s you, have you asked yourself:
If not, it’s time to get moving. And we can help!
Magnetic partnered with Placed to connect ad exposure to offline consumer behavior, and quantify the impact of digital ads on in-store visits. Our clients have seen great results and derived actionable intelligence across a wide variety of campaigns – the holiday season included.
Take for example one of our current clients, a popular Apparel & Home Goods Retailer.
The brand wanted to appeal to budget-conscious moms as they shopped for the holiday season. It needed a media solution that could grow ROI by identifying and engaging its in-market audience and driving them online and in-store to buy. Magnetic delivered.
Here’s what happened:
Are you arming yourself with the tools you need for your upcoming holiday campaigns? Check out the full case study to learn more about in-store attribution measurement, or contact us to discuss how Magnetic can help you exceed your holiday campaign goals.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.