What if you wanted to vacation to Fiji, but wouldn’t get on a plane or boat? Or what if you wanted to go to Times Square on New Years Eve, but were terrified of crowds?
It’d be pretty difficult (likely impossible) to achieve your goals, no?
Let’s bring the same thought to advertising. What if you wanted to use AI to get top-notch advertising performance, but you didn’t want to pixel your site?
Once again, kinda shooting yourself in the foot.
But unlike a fear of flying, sailing, or crowds, a “fear of pixeling” is pretty easy to overcome. It basically requires a bit of knowledge. Then you’ll be up and running with AI and exceeding your campaign goals before you know it.
We can help. At Magnetic, our AI has delivered 5x performance increases for pixeled (vs. unpixeled) campaigns. So we’ve had a lot of pixeling discussions and abated a lot of concerns.
Here are 3 of the most common pixel concerns we hear, and why advertisers have no need to fear:
#1 – SITE SPEED: “adding pixels will slow down my site”
If your AI partner’s pixels slow your site down, find another partner. They should be knowledgable and capable enough to enact pixel practices that have no impact to site performance.
Here’s why Magnetic’s pixels won’t slow down your site:
Make sure any partner who’s pixeling your site follows similar practices to avoid any negative impact to site performance.
#2 – SEO: “pixels degrade site performance, which impacts my search rankings”
Fair concern, but again, nothing to be worried about! As long as your partner’s pixels don’t slow down your site (see #1) or add significant “weight” or size to your page, there will be no detrimental impact to SEO.
#3 – DATA PRIVACY – “my data will be misused”
Still wary? Google to the rescue. You can test your page – for free – using PageSpeed Insights. Test before and after pixel implementation to ensure there’s no change to your site performance. You may even get a few other helpful tips along the way.
Have other pixel placement concerns? Check out our handy guide – Pixel for Performance– to learn about other common concerns and solutions. Or contact us– we’ll loop in the right people to put your mind at ease.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.