This post was originally published on April 21. 2017
Connected TV… consumers love it, marketers love it, we all want more of it!
We’ve all heard “TV is dead” and the “days of passive TV viewing are over.” And although we knew it to be true, indicators have never been as strong as they are today. The growth of Connected TV lends a lot of substance to these claims.
Why do viewers love Connected TV (or “CTV”) so much? Because it gives people what they want – a controlled viewing experience, supported by great content. Viewers can access quality content, pick exactly what they want to watch, and choose when they watch it.
So what should you expect from CTV? Here are 3 stats you should know about the space:
- 40% more people view digital video content vs. 20131
- 24M cord-cutters and cord-nevers are unreachable by linear TV today. Over 28M will be unreachable by 20192
- 190M people (~60% of the US) watch Connected TV content today3. Top devices used to access CTV content include:
Want to learn more about Connected TV and what it can do for your brand? Magnetic is well-versed in the space, and our CTV solution has everything you need to run a successful CTV campaign. Contact us to pick our brains today.
¹ GumGum , The Rise of the Visual Web and Why It’s Changing Everything (Again) for Marketers; Sept. 2015 2 eMarketer, Americans Cutting the Cable TV Cord at an Increasing Pace; Dec. 2015 3 eMarketer, US ConnectedTV Users, by Device, 2015-2020; Oct. 2016