We’ve been talking a lot about Connected TV lately. If you’re just tuning-in to our CTV blog series, get up to speed by checking out our past Connected TV posts: 3 Stats You Should Know, 3 Ways CTV Improves Reach, and 3 More Reasons to be Excited (we sure love our list of 3’s!).
But as we all know – you shouldn’t talk the talk unless you can walk the walk.
So it’s time to talk about results!
Magnetic Engages Millennial Moms with Multi-Screen Video Experience: Connected TV, Mobile, Tablet, and Desktop
Magnetic is working with a variety of brands to bring their video ads to the “big screen.” We recently wrapped a campaign for a Fortune 500 toy and board game company that wanted to raise awareness of a growing product line.
The media strategy demanded a multi-screen video experience to engage millennial moms within relevant environments while upholding COPPA and brand standards.
How did we do it?
The campaign strategy was 3-fold:
How did it perform?
Pretty darn good, we’d say! Performance exceeded industry benchmarks across all screens:
Want to learn more? Check out the full case study to dig into the strategy and tactics. And stay tuned for more from our Connected TV blog series: “It’s Prime Time for Connected TV.”
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.