Magnetic joined other industry leaders at the 2018 Programmatic Punch last week in NYC. Presented by The Drum, the full-day event focused on insightful and practical advice with regards to the latest and greatest in programmatic trading. Attendees heard a lot about how advancements in data science and media automation can improve the efficacy of their buys.
Matt Sotebeer, VP of Solution Engineering at Media iQ, spoke on a panel to dissect the top performing programmatic campaign entries from the 2017 Digital Trading Awards. His key takeaway: the data doesn’t matter if it’s not relevant to the business objectives. Non-relevant data segments that arent directly tied to a specific campaign are worthless. For instance, targeting ‘auto intenders’ with an ad for car tires opens the door for wasted impressions (as somone purchasing a new car would not be in-market for new tires).
It’s important that agencies and advertisers have the opportunity to use 1st and 3rd party data. Magnetic touts the same sentiment. With Magnetic Force, campaign segments are built by using predictive algorithms and over 300 million live consumer profiles to identify the most relevant targets for specific campaign objectives.
Erica Schmidt, Global CEO at Cadreon touched on another Force key value prop: ditching manual optimization. Her recent quote in Ad Exchanger further echoes the importance of automation: “We’re adding layers of AI so that what can be automated is automated to give our campaign managers and traders opportunities to spend time on the right things, rather than repetitive processes, and get greater results for our clients.”
Force uses live data to automatically select your most profitable campaign audiences and optimize targeting in-flight based on the latest data, campaign performance, and machine learning. Force will also automatically optimize inventory selection and bid decisioning so you’re always reaching your most profitable audience in the most effective and efficient way.
Want to learn more about how Magnetic Force can pack a punch for your campaigns? Contact us to set up a chat!
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.