Time flies when you’re trying to keep up with our rapidly-changing industry! Are you staying ahead or falling behind?
Check out the top 5 most popular Magnetic blog posts from Q2 2018 to see what your colleagues (and competitors) were reading these past few months:
What’s the difference between AI and predictive analytics? How do they relate to each other? We break it down in an easy-to-read post, featuring plenty of cat analogies.
Two very important – yet very different – strategies. Do you know the difference between prospecting and retargeting, and how to best measure each?
We did an A/B test to prove the efficacy of our AI platform. The results? Huge lifts in conversion rates at a much lower CPM, and more. See for yourself with this brief video case study.
What is Supply Shaping? Why is it the must-have, next big thing? What does this mean for DSPs? This is a big one. Make sure you’re getting up to speed by checking out this post and the associated one-sheet.
There’s a lot of buzz around machine learning and deep learning. How are they the same? Different? Why do marketers even need to know? Here’s another easy-to-digest explanation of topics that keep marketers up at night.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.