Retail TouchPoints just released their third annual E-Commerce Technology Preview, featuring insights from 15 e-Commerce industry experts. This guide provides an exclusive and unique look at how retailers are gearing up for e-Commerce and omnichannel success in 2018 and beyond.
This comprehensive collection of e-Commerce thought leadership delivers business strategies to assist retailers for the upcoming year. Key topics include Artificial Intelligence, Personalization, Data Science, and Mobile-First Strategies.
Magnetic CEO James Green jumped on the industry bandwagon to contribute insight into how AI and machine learning will have a profound impact on e-Commerce as we move into 2018.
“As the vast number of connected consumers and devices expands, the amount of data increases exponentially. Because human marketers have limited availability to turn consumer data into actionable intelligence and a finite ability to process information and build strategies, AI is (and will be) needed to sift through the noise. By using machine learning algorithms, AI can learn and build upon consumer behavior, interests, and preferences to make product recommendations.”
The key takeaway: AI will help marketers achieve faster, smarter marketing — a win for both man and machine. The AI revolution is real, and companies in the e-Commerce space must embrace the transformation in order to stay ahead in the new year.
Check out the full article below:
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.