Last week, Magnetic’s CPO outlined the importance of “supply shaping” and our quest to “see” the entire internet.
In 12 months, Magnetic will no longer do direct business with any exchange that does not have adequate supply shaping capabilities.
Sounds drastic and important, doesn’t it? That’s because it is.
Supply shaping leverages the Magnetic AI Platform to narrow our bid stream from billions of “users” to 350M known people, so we can “see” internet activity for all North American users, but limit bid evaluation and placement to high-value impressions. This process doubles the value of our available impressions – meaning our clients save money and increase their conversion rates.
If you’re confused about what “supply shaping” is, it’s important you gain clarity fast. Magnetic may be the pioneer, but in a few years, supply shaping could (and should) become standard practice for all DSPs to optimize their supply path.
Check out Magnetic’s Supply-Shaping One-Sheet– it answers:
Or contact us to learn more.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.