In our recent Tax Season eBook, we sized-up the Tax Season opportunity for advertisers, and it’s BIG. This year, 139 million taxpayers will receive a total of $330 billion in refunds.
Tax Season represents a huge opportunity for many brands, including the Automotive Industry. Over 9% of adults will put their refunds towards major purchases, like a car1. That’s 13 million people that automotive brands can influence and convert over upcoming months.
We took a deeper look at Tax Season spending for the Automotive Industry, and here’s what we found:
Learn more about these findings in our ”Industry Spotlight” about automotive spending during Tax Season. Knowing how taxpayers will shop and buy during Tax Season will help you create more effective campaigns and capture a larger share of tax refunds for your brand.
1 NRF; Annual Tax Returns Survey conducted by Prosper Insights and Analytics; Feb 2016 2 GoodCarBadCar.net; U.S. Vehicle Sales Jan-Dec 2016; Jan. 2017 3 Magnetic; Proprietary Search Data; Jan-Dec 2016
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