We’ve been giving Tax Season a lot of love lately, and rightfully so. Tax Season is a huge opportunity for marketers; with $330 billion in refunds coming their way, consumer spending power is about to surge.
But for many marketers, Tax Season isn’t about claiming their brand’s share of tax refund dollars. It’s all about the prep. In 2016, the IRS received close to 153 million income tax returns. Many of those returns were prepared with the help of tax prep products and services from brands like TurboTax, H&R Block, Liberty Tax, and Jackson Hewitt. Needless to say, Tax Season is a huge opportunity for brands like these, too.
Although the marketing objectives of tax prep & filing brands will vary vs. brands in consumer sectors (like retail, auto, and travel), all Tax Season advertisers have one thing in common: in-market search behavior can help them find and convert their Tax Season audience.
Each year, Magnetic partners with brands on both sides of the equation: tax prep & filing brands that seek registrations and e-files, and consumer brands that want their share of tax refund dollars. And each year, these brands see results.
Here’s a brief snapshot of 2 Search Retargeting campaigns we executed for Tax Season advertisers:
Tax Prep & Filing Brand
Objective: drive new user registration & e-files
Results: 20% below CPA (cost-per-efile) goal
Objective: establish the retailer as the premier destination for Tax Refund spending by engaging qualified prospects
Results: 70% above CTR goal
Intrigued? Check-out the full Success Snapshot to learn more about these Tax Season campaigns. And if you haven’t done so already, page through our Tax Season eBook to make sure you’ve done all you can to make this Tax Season one for the record books.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.