If you’re like me you’ve seen many Girl Scout Cookie sales pitches on your Facebook feed, on various street corners, and at your neighborhood grocer.
As someone in sales, I’m always fascinated by the Girl Scout cookie sales approach that’s steeped in tradition, yet still continues to grow and change in today’s complex selling environment. Therefore, I consciously decided that this year my dollar would not go to my closest friend’s daughter, but rather the kid who brings it!
And did she ever bring it! Last week Magnetic received a note through our “Contact Us” form on our webpage from 8-year old Anneka, a Brownie at Ann Arbor Open Elementary School. With her ambitious nature, I imagine she too used the Facebook approach, but what impressed us was her “outside-the-box” strategy in contacting us.
Like the majority of salespeople working with big name brands, Anneka faces fierce competition and market saturation. But her approach suggest that she’s followed the advice of one of my mentors, nationally syndicated DJ and performer, Bobby Bones, who says, to get ahead you have to “WORK HARDER THAN EVERYONE.”
Bottom line, she knew that in order to reach her goal; she’d have to go outside her network to differentiate and expose herself to a new set of potential clients. And to effectively prospect, she would have to personalize her sales pitch accordingly.
Here is her letter to us:
My name is Anneka. I’m a third grade Brownie at Ann Arbor Open Elementary School. Would you like to buy some Girl Scout cookies? I think you would like them. May I visit your office to sell Girl Scout cookies to your staff? Also, SPARK Ann Arbor Tech Trek 2017 is coming up soon. I think you could offer them as a snack for your guests. I went to Tech Trek last year and loved it! I can’t wait!
You might like to know that I am sending some of my proceeds to help out with the Flint Water Crisis. The rest goes toward Girl Scouts learning camping and leadership skills. My goal is to sell 5,000 boxes before March 27th. I am halfway there!
We have so many good flavors – Thin Mints (chocolate mint), Samoas (caramel coconut), Tagalongs (peanut butter chocolate), Do-Si-Do (peanut butter sandwich), Trefoils (shortbread), and Savannah Smiles (lemon). There is even a gluten-free option called Toffeetastic! It’s my favorite, even though I am not gluten-free.
Each box is $4, except for the gluten-free which is $5. I’ve set up a website and order form to make it easy to order cookies online. Please follow this link: https://sites.google.com/site/migirlscoutcookies/
Thank you for thinking about it!
Ann Arbor Open Brownie Troop #49463
Her prospecting approach and pitch exemplifies how to stand out in today’s crowded space as she:
Anneka took the lead and let us know who she was right away and her reason for reaching out to us
Anneka wants to sell girl scouts cookies – but even better, she used hyper-local targeting by making the connection that she goes to school near our office in Ann Arbor, Michigan. She even demonstrated that she understands our business by offering up a creative way for us to use the cookies we bought. Anneka participated in SPARK Ann Arbor Tech Trek last year, and remembered Magnetic also participated in that show. She thought a great value-add for Magnetic would be to use the cookies as a snack we could give away to show attendees. Brilliant!
Having a higher cause is a great way to “do well by doing good.” It’s a win-win scenario, and for sure an organization and cause Magnetic can get behind as well (the fact that it’s also locally-based is another win).
Anneka provided her own feedback on the best cookies out of all of the cookies she sells to match us with the best product. I especially loved this line – “There is even a gluten-free option called Toffeetastic! It’s my favorite, even though I am not gluten-free.”
Her ask was clear and defined: “My goal is to sell 5,000 boxes before March 27th. I am halfway there!” And she makes it easy to do business with her: “I’ve set up a website and order form to make it easy to order cookies online. Please follow this link: https://sites.google.com/site/migirlscoutcookies/”
While it may force us to put one of our New Year’s resolutions on hold, we’ve got to hand it to the Girl Scouts of America for giving young women like Anneka the opportunity to think outside-the-box!
We were so impressed by Anneka and her approach that we would like to help her reach her sales goal of 5,000 boxes by encouraging everyone to go to her SITE.
If you’re not local to Ann Arbor, it’s OK. You can also make a donation to Hometown Heroes through Anneka’s page.
Did I mention, she’s already halfway there?!
…and we’re not the least bit surprised.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.