A wise man once said, “talking about AI is secondary to actually doing it.”
In the spirit of full transparency (the industry’s second-favorite buzz word), that wise man is Magnetic’s Chief Data Officer, Paul Phillips. Since he’s one of the wisest people that we’ve ever met, we deem his “wise man” title relevant.
Plus, he raises a very good point. There’s so much buzz about AI in the marketplace today, but can those who talk the talk really walk the walk?
The verdict is out on a lot of companies that are trying to take part in the AI revolution. As for Magnetic, we have the data to prove that our AI platform is the real deal.
We’ll start with the proof points we cherish most – real-deal campaigns. These four clients recently turned-on our AI-enabled optimizations mid-flight, and the resulting performance hikes speak for themselves.[Brace yourself – per the title of this post, these results are pretty unbelievably awesome…]
To continue to quote our resident wise man: “Results and the value delivered to our clients are the only things that matter. We encourage our clients to measure us by how we perform.”
We’d like to think these clients measure us favorably (we’d hope). But that won’t satiate our desire to blow their minds. Magnetic has big plans for continuous improvements, and plenty more proof points to share.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.