Whether you’re watching for the game, the commercials, or you’re just there for the food, more people than ever are expected to tune in to the big game. The digital ecosystem has created a prime pre-game platform, allowing brands of all sizes and ad budgets to turn a seasonal event like the Super Bowl into a targeted awareness opportunity. Make sure you take advantage of the Super Bowl buzz this year!
The competition to reach consumers during the Super Bowl is fierce. But it’s not just the day of – Magnetic found 70% of game-related searches happen in the month surrounding game day vs. the day itself1. To get the most out of the fury of activity around the big game, Advertisers need to be able to reach fans wherever they are before, during, and after – across channels and devices.
Move over teasers, no more holding your breath till after the big game! This is the first year that every national Super Bowl ad will stream live with the big game broadcast. CBS sold spots as a package deal. It may seem like a no brainer, but it demonstrates the pervasiveness of consumers’ cross-platform engagement when consuming content. Last year, NBC reported 1.3 million people watched the Super Bowl through their web stream2. These immersive experiences offer brands the opportunity to bring their brand to people without having to tap into the big screen.
Are you kidding me? What’s the ROI on $166k a second? With a CPM of roughly $39.823 the cost of an ad during the Super Bowl is roughly 6X that of digital channels. But brands don’t have to fork over that $5 million for a TV spot to capitalize on online activity surrounding the big game. A comprehensive media strategy spans multiple channels, including video content, Facebook advertising, interactive display, and mobile. Plus, digital allows advertisers to hone their targeting and drive that buzz, awareness, and millions of impressions across carefully selected audiences.
Ready to capitalize on the Super Bowl buzz? Learn more about how data and digital can bring your brand out pre-game, during the game and post-game this year.
1 – Magnetic Data, Jan 2015 –Feb 2015, Indexed Search Query Volume, United States.
2 – NBC,. Super Bowl XLIX on NBC is Most-Watched Show in U.S. Television History. 2015. Web.
3 – Digiday,. “What The Cost Of A Super Bowl Ad Can Buy Online – Digiday”. N.p., 2015. Web. 15 Jan. 2016.
4 – Cost of Pay-Per-Click (PPC) Advertising; Magnetic
5 – Hochman, Jonathan. “The Cost Of Pay-Per-Click (PPC) Advertising—Trends And Analysis – Hochman Consultants”. Hochman Consultants. N.p., 2015. Web.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.