Happy Cinco de Mayo! At Magnetic’s offices in NYC, Ann Arbor, San Mateo and Chicago we took time to pay homage to this very special Mexican holiday with traditional festivities. We decided to celebrate the best way we know how, with tacos! Food plays such an important role in Mexican and all Latin American holidays, so we decided to pause for tacos, libations and decorations. Not only do we appreciate the fantastic food that hails from Mexico, but celebrating Cinco de Mayo as marketers helps us remember and appreciate the entire Latin American audience, and it’s growing influence on the advertising market.
According to an eMarketer Forecast of ad spending around the world, total media advertising investments will rise faster in Latin America than in any other region worldwide through 2019! For example, Latin America’s mobile internet ad spending is predicted to rise from $1.29 billion to $7.92 billion by 2019. Mexico in particular has one of the highest current ad spending (includes digital and mobile) in comparison to other countries in Latin America. Emarketer predicts this trend will steadily grow for years to come.
Magnetic enjoys celebrating the Latin American population, not just through our company festivities, but through our marketing and advertising solutions and our awesome intent data. For brands and agencies catering to a Latin American audience, Magnetic applies our keyword categorization methodology to capture intent for English- and Spanish-speaking audiences so we can predict their shopping behavior and influence their purchase decisions. Regardless of language, Magnetic’s powerful intent data and search retargeting capabilities can help shoppers find that perfect sombrero to wear while celebrating this Cinco de Mayo.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.