Still sitting on unallocated Q4 budget? Be careful… if you leave Q4 dollars on the table, you’re asking for a budget cut.
There’s still time to turn those dollars into results. Like we said last week , it’s all about finding a strategy that gets you in-market fast, and drives immediate results.
The easy solution is: add budget to your Search Retargeting campaign to boost performance. The easy and awesome solution is: activate a Search Retargeting strategy that blows your competitors out of the water.
Both will work, but the competitive conquesting will likely make more of a splash (see what we did there?).
Here’s how you can crush your competitors in the upcoming weeks:
Target Prospects Who Search for Competitive Brands
Magnetic analyzes search data throughout each campaign to understand what your audience is searching for across the web – like competitive brand terms. This information can be used to refine your segmentation and targeting strategy so you can conquest competitors in-market.
We seek competitive insight for all our clients so it can be used to optimize their Search and Site Retargeting campaigns. We recently worked with an advertiser who found great value in this strategy.
Our client was confident about their competitive set. Their media brief outlined 7 competitors, and cited 1 as their primary competitor.
But search data analysis revealed a different story.
People who converted on-site were considering a very different competitive set:
Magnetic recommended refining keyword segments to include heavily-searched competitive brands so the advertiser could conquest competitive searches and win the conversions. The client agreed, and took it a step further. The competitive insights generated from their campaign analytics will be used to inform 2017 planning.
So how does that help you right now?
Put those unallocated Q4 dollars towards your Search and Site Retargeting campaigns. Use the incremental funds to add a Competitive Conquesting segment, or add competitive terms to your existing segments. You’ll get in-market fast, drive immediate performance lift, and uncover insight to inform your Q1 strategy (triple win!).
Remember, the clock is ticking! Make sure you sustain or grow your 2017 budget by getting those unused Q4 dollars in-market today. Contact us to get your turn-on or bump-up your competitive conquesting strategy before it’s too late.
* Magnetic’s total user pool
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.