This is it, ya’ll. Thanksgiving has come and gone. In just 35 days, it will be 2017. If personal theme music were a real thing, “The Final Countdown” would be playing on repeat.
Consider this your final warning: get your unallocated Q4 dollars in-market, or risk a 2017 budget cut.
So how do you (1) get in-market fast and (2) drive immediate results? We’ve served-up a few ideas so far, and we have one more trick up our sleeve.
Add Native Ads to Your Media Mix
Native ads are any marketer’s dream. They’re beautiful, smart, and easy (::ahem::).
Here’s 3 reasons native ads are a perfect solution for you, right now:
Native ads provide a relevant and non-intrusive way to drive engagement with your brand. They allow you to seamlessly integrate your brand within the content your audience is seeking. And this time of year, they’re seeking a lot of content – like holiday gifting ideas, décor inspiration, travel destinations, and more.
Native ads drive active engagement with your brand. As a result, advertisers see 20-60% higher engagement rates1 and more shares2 vs. standard banner ads. We can attest to it; Magnetic recently ran a search retargeting campaign that delivered in-feed native video ads to qualified prospects. Our client achieved a 0.7% CTR and 68% VCR.
Execution is turnkey. All you need to do is sign the dotted line and send the basic creative assets (image + logo + URL + header/caption text). Our tech will render 100s of ads on-the-fly so they match the look and feel of each publisher’s site. If we received your creative assets today, your ads would be engaging prospects by mid-week.
TLDR (we know you’re strapped for time): use unallocated Q4 dollars to turn-on native ads. You’ll maximize year-end performance by giving people a relevant and non-intrusive way to engage with your brand. Your audience – and your 2017 budget – will thank you.
It’s the final countdown. Make sure you sustain or grow your 2017 budget by getting those unused Q4 dollars in-market today. Contact us to pump-up your media mix with native ads.
1 IHS Technology; The Future of Mobile Advertising is Native; Mar. 2016 2 Native Insider; Mobile Native Advertising To Drive $53B In Ad Spend; Apr. 2016
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.