Magnetic is back from spreading holiday cheer at Shop.org in Dallas, where we transformed booth #4017 into your family’s living room on Christmas morning – complete with a Christmas tree, presents, holiday jingles, cozy sweatshirts and hot chocolate.
Too early, you say? Think again! Yes, we know there are still 86 days until Christmas, but if you wait any longer, you’ll be too late!
Consumers are buying online more than ever, earlier than ever, and this trend is only going to continue. According to Magnetic data, online purchases start to decline after December 15th, the last day for standard shipping. That’s only 75 days away! Furthermore, 24% start looking for Cyber Monday and Black Friday deals online a month before. That brings us to October 24th, which is 23 days away!
Having a well thought out holiday marketing strategy is important, especially across digital channels – 70% learned about deal info through email, 64% online search; 56% online ads; 38% social networks.
Want to learn more? Check out Magnetic’s Holiday Hub for more holiday insights.
See you at Shop.org 2017 in Los Angeles! We will be there with (jingle) bells on!
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.