Last week, we addressed two of your burning questions about Magnetic’s new AI Marketing platform. It comes as no shock that the top two questions are about data, nor are we surprised about the #3 most frequently asked question:
Valid question; after all, Magnetic has been the go-to Search Retargeting solution for brands and agencies for almost a decade. Over that time, we’ve cultivated a truly one-of-a-kind data set and paired it with a platform built specifically to capitalize on that data. Magnetic’s proprietary data, our platform, and our talented campaign management team, underpin our success – and the success of our clients’ campaigns – to date.
So, will we continue to leverage our awesome search data? Of course… but in a much bigger and better way.
What does that mean, exactly…?
Magnetic has continued to innovate by improving the ways we use our unique data set. Our newest platform is built atop an AI engine powered by the data science and technology needed to extract the full value of our proprietary search data; our AI thrives on this data, and by combining search data with our other data sources (like those we discussed in our last post) our AI can enhance predictability and thus efficacy of our clients’ campaigns.
Now, Magnetic can:
It’s game-changing stuff. Magnetic has built a true AI platform that makes over a million calculations + hundreds of thousands of decisions per second, in a way that wasn’t possible just a few months ago.
So, what does that mean for Search Retargeting and our clients?
In many ways, Magnetic’s new AI Marketing platform is the next-gen evolution of Search Retargeting. Expect more than qualified audiences. Expect true value; your campaigns will achieve maximum efficiency and efficacy, and ultimately grow and protect your bottom line.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.