Let me go ahead and get this on the table: ACRONYMS MAKE MY HEAD SPIN. My first week working in the ad tech space I thought RTB stood for “Return to Base” because I grew up in a very large military town. In the fast paced digital world, new technologies and terms appear constantly. And it’s critical to keep up, because the difference between one little letter can mean a lot.
We thought it would be a good idea if we took some mar tech and ad tech industry terms and broke them down for you. Check out our handy eBook that breaks down some of the most talked about terms in the media lexicon: Intent Data, Native Ads, Ad Exchanges, DSPs, SSPs, DMPs, Attribution, and Viewability.
Grandma will thank you:)
Download your copy of the eBook!
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.