The back-to-school rush is in full swing as parents, teachers, and kids prepare for the new school year. But as they settle in to grow and learn, it’s time for marketers to open their books and take full advantage of BTS promotions long after the first bell rings.
Magnetic CEO James Green sat down with ID.me, a digital identity & verification company, to talk about the importance of marketing beyond the traditional BTS consumer(s).
The article, “Back-to-School Promotions that Stretch Past August,” highlights some of the key findings from our School Season eBook and Calendar – proving that although it’s August – there are plenty of promotional opportunities to take marketers well into the new year.
Here are just a few featured suggestions for making the most of school season marketing opportunities, all year long:
Offer deals on clothes and accessories for back-to-school photos.
Encourage parents and students to consider holiday gifts for their favorite teachers.
Not everyone graduates in June. Remind families to congratulate December graduates.
As a new semester begins, students and teachers need to replenish their school supplies.
Families and college students start thinking about a spring break trip.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.