Holiday shopping is officially underway. According to the NRF’s 2017 Holiday Planning Playbook, almost one-fifth of holiday shoppers have already started researching purchases, and 8% have already bought something. By the time Halloween comes around, more than half of holiday shoppers will have researched, and purchases will grow to 33%.
This means that even though the bulk of holiday purchases are made in November and December, many holiday shoppers already know what they want and how they’ll buy it.
The question is: do you, fellow marketer, know what they want and how they’ll buy?
That’s the info you need to make the 2017 Holiday Season a success. Lucky for you, Christmas came early for marketers. This year, you can take advantage of AI-enabled marketing strategies to make those holiday budgets more effective than ever before.
At Magnetic, we expect big things for our clients this holiday season. Our newest platform is built atop an AI engine powered by the data science and technology that extracts the full value of our proprietary search data, and combines it with other meaningful data sources to enhance predictability and thus efficacy of our clients’ campaigns.
This year, Magnetic’s AI can help marketers answer these burning questions and take the appropriate actions. Our clients’ holiday campaigns will be optimized to reach people based on what they’ll buy and how they’ll buy, because our AI platform can:
In turn, our clients will spend the right amount of money, in a way that delivers the right return:
Bottom line? True value during the biggest marketing season of the year.
If you thought about how marketing AIs can improve your holiday campaign performance, it’s time to get moving. Santa’s watching, and we’re pretty sure that wasting money puts you on the “naughty list.” Contact us to learn more about Magnetic’s AI and how it can revitalize your holiday strategy this year.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.