Campaigns can’t thrive on yesterday’s news. Say goodbye to static cookie pools, prolonged data refreshes, and manual optimizations.
With Magnetic Live Audiences, your campaign segments are created based on predictive algorithms and over 350 million live consumer profiles, each comprised of our proprietary search and shopper data, several 3rd party data sources, and your 1st party data.
Our AI platform will keep your audiences on-target throughout your campaign by continuously refreshing segments based on new data, machine learnings, and AI-powered analytics.
Magnetic Live Audiences comes to you. No need to use our platform, integrate our tech, or change your workflow.
Your custom Live Audience segments are sent right to your DSP so you can target them anytime, on any media type or format, and track in-flight performance along the way – all within the platform you use most and know best.
Magnetic Live Audiences is truly plug-and-play. No strings [of code] attached.
Magnetic Live Audiences provides the perfect blend of self-service control and consultative support.
You get hands-on control and visibility through your DSP, plus the support of dedicated Magnetic experts. Consult with Magnetic at any time for strategic and tactical guidance, such as ideal pixel placement, bid price and spend thresholds, reach and frequency optimization, and more.
Or if you just want to brag about how well your Live Audiences perform, we’re here for that too.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.