NEW YORK, Aug. 20, 2015 – Digital advertising technology company Magnetic (www.magnetic.com), announced today that Morgan Simonson has joined the company as SVP of Enterprise Sales. In this newly created position, Morgan will lead Magnetic’s enterprise sales efforts encompassing current and future product offerings. This expansion comes at the heels of Magnetic’s recent merger with MyBuys, the leader in multi-channel marketing and personalization.
“Morgan is a veteran sales executive with a track record of boosting significant revenue for major internet and media companies,” saidHugh McGoran, Chief Revenue Officer at Magnetic. “His expertise within the industry and his ability to translate Magnetic’s offering into sales will be crucial as we continue to grow and expand.”
Morgan most recently served as Adobe’s SVP North American Sales for Media Optimizer. He joined Adobe from Efficient Frontier, where he founded the New York office and drove substantial revenue growth serving as SVP North American Sales until the company was acquired by Adobe for more than $400 million. Morgan also served in various leadership positions at Yahoo! Search Marketing, About.com and WiseAds New Media, where he focused on developing and negotiating marketing partnerships with Fortune 500 and leading Internet companies.
“Magnetic’s compelling and unique way of connecting with customers provides a tremendous opportunity to capitalize on the growing demand for data-driven marketing solutions,” said Simonson. “I’m looking forward to working with a first-class team and contributing to Magnetic’s strong record of driving scalable growth.”
In addition to his professional accomplishments, Morgan has served as an advisor for a number of venture-backed technology companies and has been a guest instructor on SEM at NYU’s School of Continuing and Professional Studies. He has also been a frequent speaker at several industry conferences such as Search Engine Strategies, Ad-tech, Socialize, OMMA Global and the Search Insider Summit.
Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic’s advertising solutions also extend to site retargeting, and include advanced media optimization and buying and dynamic creative capabilities. For more information, please visit www.magnetic.com.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.