NEW YORK – May 14, 2015 – Digital advertising technology company, Magnetic (www.magnetic.com), announced today that Mark Pinney has joined the company as Chief Financial Officer (CFO). In addition, Magnetic promoted Sandeep Swadia to Chief Operating Officer (COO). Sandeep previously served as the company’s Chief Strategy Officer for a year.
“Mark is a data-driven veteran CFO and has a track record of building strong finance teams and setting up companies for scale and success,” said James Green, CEO of Magnetic. “Magnetic continues to grow at over 100% compound annual growth rate, and Mark’s insights and experience will steer us as we take the next big leap. Also, I’m most impressed with Mark’s grit and humility. He’s an excellent addition to our Executive team.”
Mark brings more than two decades of seasoned finance experience in the technology space, including CFO roles at large ad tech companies such as Tremor Video, Real Media and Tacoda as well as at ecommerce startups including Lot18 and Vimeo.
“Magnetic’s growth and reputation in the market speak for themselves,” said Mark. “However, what I was drawn to is the company’s bold vision. It’s one of the companies best positioned to lead the massive shift in the way advertising and marketing is done online. I’m excited to join the company at a time when it is poised for such explosive growth.”
“As Magnetic expands, it’s critical that we have someone who is looking at all the customer touch points so we can deliver a uniform, high level of service and technical excellence,” said James Green. “I’m thrilled to see Sandeep take on the COO role, where he will lead all customer focused functions excluding sales. This includes customer success, operations, strategy, marketing, professional services, business development, and analytics and insights.”
Sandeep adds, “It is inspiring to work among such a talented and deeply passionate group of people. I look forward to helping our teams do even more extraordinary things.”
Mark and Sandeep are based in Magnetic’s headquarters in New York City.
Magnetic is a digital technology company specializing in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. Magnetic uses billions of search data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend 96% of their time online – on news sites, blogs, e-commerce sites and social networks. Founded with a specialized focus on search retargeting, Magnetic’s advertising solutions also extend to site retargeting, and include advanced media optimization and buying and dynamic creative capabilities.
Headquartered in New York City, Magnetic has offices in Atlanta, Boston, Chicago, Detroit, Los Angeles and San Francisco. Additionally, Magnetic has offices in Canada and throughout Europe, servicing the greater European market including Germany, France and the UK. For more information please visit www.magnetic.com.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.