NEW YORK – August 9, 2012 – Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Hugh McGoran as Chief Revenue Officer (CRO). As CRO, McGoran will focus his efforts on forging strategic agency and client direct partnerships, as well as establishing a global footprint for the company in the coming year.
“The addition of Hugh McGoran is a testament to Magnetic’s explosive growth and aggressive goals for 2013,” said James Green, CEO of Magnetic. “Hugh’s background spans across media, data and research – all at the highest level. This is the perfect skillset for Magnetic as we remain hyper-focused on combining search intent data with media to provide successful ad campaigns for our clients.”
McGoran holds almost twenty years of advertising, sales and business experience, and has been heavily focused on the digital sector since the mid-nineties. Prior to joining Magnetic, McGoran served as Senior Vice President of Agency Sales at comScore where he focused on business development for comScore’s media planning, measurement and analytics technologies.
McGoran moved to comScore from Turn, Inc. where he led the company’s sales team in the transition from an advertising network to a demand-side platform. Earlier in his career, McGoran worked for companies including Peer39, TACODA, Inc. (acquired by AOL in 2007), and Knight Ridder Digital.
“The evolution of data and media has created a tremendous market opportunity for Magnetic,” said McGoran. “I am excited to join an organization that is hyper-focused on retargeting and committed to building innovative technology for agency and brand partners. I look forward to increasing Magnetic’s momentum.”
Magnetic recently announced a Series B funding of $10 million in June and acquired ad technology platform, Adnamic in July.
For more information on search retargeting, please visit www.magnetic.com.
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.