NEW YORK—July 20, 2011—Magnetic (http://www.magnetic.com), the leader in search retargeting, today announced the general release of its site retargeting offering, Magnetic Force. Magnetic Force allows marketers to follow-up with customers that have previously visited their site by retargeting them with a display ad (text or image-based ads) on premium inventory and media available through ad exchanges.
With Magnetic’s complete set of technology solutions, advertisers can now harness the power of both site and search retargeting, enabling them to follow-up with users after they’ve searched for a product or service, and after they have left an advertiser’s website. The combination of site and search retargeting allows advertisers to fully leverage the power of intent – as seen in search data – and the interest shown by the customer that has already visited an advertiser’s site.
“By using site and search retargeting with Magnetic, we’ve seen glowing results for our clients,” said Michael Davis, Senior Media Planner at Razorfish. “This targeting combination allows us to leverage both customer acquisition and customer retention strategies online.”
According to an eMarketer study from May 2010 to December 2010, the number of US marketers using site retargeting grew from 17 to 22 percent and advertisers who launched search retargeting campaigns increased from 13 to 28 percent. Additionally, a study by comScore showed that retargeted ads increased search behavior by 1,046 percent.
“Our mission is to help our customers find their customers and there’s no better way to do that than through the combination of search retargeting and site retargeting,” said Magnetic CEO Josh Shatkin-Margolis. “Magnetic Force is the newest addition to our product suite and enables advertisers to do site retargeting.”
Magnetic Force gains valuable insight into customer behaviors and habits, including the ability to re-engage core customers or lost prospects (retention strategies), drive new brand prospects (customer acquisition), gain insights into conversions at the keyword level, reach customers with specific brand messages and effectively optimize audience targeting to drive ROI. In a recent Magnetic campaign, click-through rates for site retargeting was nearly twenty times higher compared to run of network. Similarly, CPA and CPC were as much as 95 percent lower for site retargeting.
Magnetic’s suite of retargeting technology includes Magnetic Frame, a search retargeting platform, Magnetic Field, a data platform, and Magnetic Focus, its newly released self-service platform that supports both site and search retargeting campaigns.
For more information about Magnetic, visit www.magnetic.com
Magnetic was founded in 2008 by CEO Josh Shatkin-Margolis, formerly of Yahoo! and DoubleClick, who introduced the concept of search retargeting. Magnetic’s search retargeting technology is a scalable search data marketplace, handling hundreds of millions of keyword combinations. With 5 billion monthly searches, Magnetic gives marketers and agencies the ability to leverage this data across multiple digital channels. Magnetic’s customer base includes Fortune 500 brands, the largest U.S. advertising agencies, ad networks, exchanges and demand side platforms. The company is headquartered in New York City and funded by investors including Charles River Ventures, NYC Seed, Roger Ehrenberg’s IA Capital Partners, Founder Collective, New York City Investment Fund, Ron Conway and multiple angels. For more information, please visit http://www.magnetic.com.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.