New York, NY—March 28, 2012— Search retargeting leader Magnetic today announced that it has named Soo Jin Oh as its new vice president of advertising operations. With over nine years of industry experience, Soo Jin will be primarily responsible for managing Magnetic’s yield and optimization team. In this role, Oh will focus on strategic direction of Magnetic advertising platforms, media optimization strategies both on performance and margins, and adding new revenue channels that fuel the company’s national and global growth.
“Our expansion across the U.S. is the most opportune time to welcome Soo Jin on board,” said James Green, CEO at Magnetic. “Soo Jin’s extensive experience managing cross-functional teams and working across display, mobile, private ad exchanges and video will be a tremendous asset in the areas of ad optimization and campaign performance.”
Prior to joining Magnetic, Oh was vice president of advertising operations at IDG TechNetwork where she was responsible for building and managing operation teams across various departments, from display, video and mobile to private exchanges and data. Prior to IDG TechNetwork, she worked for Dogtime Media, the largest pet vertical media network, where she spent three years as director of ad operations, specifically overseeing the publishing network and ad operations that she built from its nascent stage.
“In the past, digital display advertising was seen purely as a reach play, but with various methods of retargeting in play, it’s become a highly sophisticated channel for customer acquisition and targeted awareness,” said Oh. “I am excited to join the team at Magnetic to help spearhead this next phase in the evolution of data-based ad targeting.”
Magnetic recently announced its expansion into the west coast and has plans to open a Chicago office in spring of 2012.
Oh is based in NYC and obtained her BA from the University of California at Berkeley.
For more information on search retargeting, please visit www.magnetic.com.
MagneticTM was founded in 2008 and represents the first company to focus 100% on search retargeting. Through Magnetic’s search retargeting technology, advertisers target users with display ads based on their search history. With billions of monthly searches, Magnetic’s scalable search data marketplace crunches hundreds of millions of keyword combinations giving marketers and agencies the ability to leverage search data, a key indicator of intent, beyond the search engine. Magnetic’s customer base includes Fortune 500 brands, the largest U.S. advertising agencies, ad networks, exchanges and demand side platforms. Magnetic is headquartered in New York City and funded by investors including Charles River Ventures, NYC Seed, Roger Ehrenberg’s IA Capital Partners, Founder Collective, New York City Investment Fund, Ron Conway and multiple angels. For more information, please visit http://www. magnetic.com.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.