When was the term “AI” coined? How are we using AI today? Let’s take a look…
A/B test proves validity and value of Magnetic’s data science and AI for a Financial Services provider.
Our clients leveraged our AI-enabled optimizations to get the most from their media budgets. Take a look…
AI has come a long way. Take a look at some key breakthroughs and innovations in the field of AI over the past fifty years.
Magnetic recently empowered a mid-market pet supply e-tailer to achieve revenue and ROI goals. Using Magnetic Professional, this pet brand was able to reach high-value audiences and optimize delivery in-flight.
Magnetic implemented a three-pronged strategy to increase awareness of a growing ‘Fortune 500’ toy and board game company.
Now is the time to get a head start on your holiday marketing strategies that will take you into 2018. We’ve compiled some seasonal stats into a handy timeline to ensure that your holiday campaigns are a successful one!
Magnetic platform insights indicate market trends worth noting for the 2017 holiday season, and new survey data from market research company Ipsos Connect reveals consumer preferences and behaviors throughout the holiday buying journey.
Performance spikes across Connected TV, Mobile, Tablet, and Desktop for a Fortune 500 toy and board game company.
An online photo publishing & printing service and a popular college study materials service both wanted to identify new markets and customers as the school year wound down. Using Search Retargeting, they were able to meet their CPA and ROAS goals and realize awesome results.
Connected TV is exciting marketers and consumers alike. There are a lot of reasons to be jazzed about CTV. Here are 9 of them.
77 million students will go “back-to-school” this Fall. Don’t target this diverse student body with standard “BTS” and “BTC” segments alone. Learn about your school season audiences to make it an A+ school season.
Some things shouldn’t be shared – like toothbrushes, and audiences. Magnetic offers clients exclusive reach to their target audience to boost SOV and block competitive engagement. Check out our latest case study to learn more.
Grow revenue by claiming your brand’s share of tax refunds. Here, we’ll explore 3 tenets every marketer needs to know to run a successful ad campaign for the 2017 Tax Season.
Magnetic drastically improves CPA with data-driven audience targeting & optimization.
The growth of video advertising is so substantial that it’s contributing to the decline of TV. If you’ve chosen to nix video ads from your media mix, you’ll want to reconsider. Check out our eBook to learn more about the state of video advertising, and how to can create an A-List video campaign.
Magnetic used search and shopper targeting to reach in-market gift-givers and drive them in-store and online to purchase holiday gifts. Ads drove an 11% in-store visitation lift, over 118 thousand in-store visits, and exceeded overall ROAS goals.
Our search and shopper targeting for an apparel retailer boosted in-view and interaction rates above goal to drive awareness of holiday sales. We saw a 65% in-view rate, as well as an interaction rate 13% above goal, resulting in a 20% increase in budget due to performance.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.