When was the term “AI” coined? How are we using AI today? Let’s take a look…
[Infographic] What is AI?
[Case Study] Campaign Performance Skyrockets With Ai-powered Bid Optimization
A/B test proves validity and value of Magnetic’s data science and AI for a Financial Services provider.
[eBook] Explaining AI
A handy reference guide that will help you decode and de-stress so you can navigate AI discussions like a boss.
[One-Sheet] Magnetic Overview
Learn how to drastically improve campaign performance with Magnetic’s AI-powered solution suite.
[Case Study] Performance Soars with AI-Enabled Optimization
Our clients leveraged our AI-enabled optimizations to get the most from their media budgets. Take a look…
[Infographic] The History of Artificial Intelligence (AI)
AI has come a long way. Take a look at some key breakthroughs and innovations in the field of AI over the past fifty years.
[Case Study] Magnetic Professional Empowers Pet Supply E-Tailer to Achieve Revenue and ROI Goals
Magnetic recently empowered a mid-market pet supply e-tailer to achieve revenue and ROI goals. Using Magnetic Professional, this pet brand was able to reach high-value audiences and optimize delivery in-flight.
[eBook] Merry Marketing Madness
We’ve gathered holiday insights and tips from top marketers – including brands, agencies, and tech leaders – to provide key considerations for the 2017 holiday marketing season. It’s our little gift to you!
[Case Study] Magnetic Engages Millennial Moms with Multi-Screen Video Experience
Magnetic implemented a three-pronged strategy to increase awareness of a growing ‘Fortune 500’ toy and board game company.
[Infographic] Don’t Get Your Tinsel in a Tangle
Now is the time to get a head start on your holiday marketing strategies that will take you into 2018. We’ve compiled some seasonal stats into a handy timeline to ensure that your holiday campaigns are a successful one!
[Infographic] It’s the Most Digital Time of the Year
Magnetic platform insights indicate market trends worth noting for the 2017 holiday season, and new survey data from market research company Ipsos Connect reveals consumer preferences and behaviors throughout the holiday buying journey.
[Webinar] The Elephants in the Room: Facing Digital Disruption
In Magnetic’s latest webinar, The Elephants in the Room, CEO James Green discussed the four biggest issues facing both the retail and advertising industries.
[Case Study] Magnetic Engages Millennial Moms with Multi-Screen Video Experience
Performance spikes across Connected TV, Mobile, Tablet, and Desktop for a Fortune 500 toy and board game company.
[Case Study] Search Retargeting Makes the Grade for School Season Advertisers
An online photo publishing & printing service and a popular college study materials service both wanted to identify new markets and customers as the school year wound down. Using Search Retargeting, they were able to meet their CPA and ROAS goals and realize awesome results.
[One-Sheet] 9 Reasons to be Excited about Connected TV
Connected TV is exciting marketers and consumers alike. There are a lot of reasons to be jazzed about CTV. Here are 9 of them.
[eBook] Don’t Get Schooled: Study these Strategies for Back-to-School Success
77 million students will go “back-to-school” this Fall. Don’t target this diverse student body with standard “BTS” and “BTC” segments alone. Learn about your school season audiences to make it an A+ school season.
[Case Study] Exclusive Audience Reach Drives Ad Performance
Some things shouldn’t be shared – like toothbrushes, and audiences. Magnetic offers clients exclusive reach to their target audience to boost SOV and block competitive engagement. Check out our latest case study to learn more.
[Case Study] Search Retargeting Tax Season
Although marketing objectives will vary across brands and categories, they all have one thing in common for the upcoming Tax Season: in-market search behavior can help them find and convert their Tax Season audience.
Tax Season Spending: Auto Spotlight
Knowing how prospective auto buyers will shop and buy during Tax Season empowers auto brands to execute more effective Tax Season campaigns.
[eBook] Tax Season: the $330 Billion Advertising Opportunity
Grow revenue by claiming your brand’s share of tax refunds. Here, we’ll explore 3 tenets every marketer needs to know to run a successful ad campaign for the 2017 Tax Season.
[Case Study] Search & Site Retargeting Drives Qualified Prospects for a B2B Insurance Company
Magnetic drastically improves CPA with data-driven audience targeting & optimization.
[eBook] How Video Advertising is Killing its Competition
The growth of video advertising is so substantial that it’s contributing to the decline of TV. If you’ve chosen to nix video ads from your media mix, you’ll want to reconsider. Check out our eBook to learn more about the state of video advertising, and how to can create an A-List video campaign.
![[Case Study] Magnetic Drives In-Store & Online Traffic to Grow Holiday ROI title](https://www.magnetic.com/wp-content/uploads/Holiday-Gifts_2.jpg)
[Case Study] Magnetic Drives In-Store & Online Traffic to Grow Holiday ROI
Magnetic used search and shopper targeting to reach in-market gift-givers and drive them in-store and online to purchase holiday gifts. Ads drove an 11% in-store visitation lift, over 118 thousand in-store visits, and exceeded overall ROAS goals.
[Case Study] Magnetic Boosts In-View and Interaction Rates for Holiday
Our search and shopper targeting for an apparel retailer boosted in-view and interaction rates above goal to drive awareness of holiday sales. We saw a 65% in-view rate, as well as an interaction rate 13% above goal, resulting in a 20% increase in budget due to performance.
What’s Up With That eBook
We’ve broken down the industry’s most used and misunderstood terms in one easy to follow eBook. Check it out!